From Security to Growth Engineering
Why Growth?
After 10+ years building secure, scalable systems for fintech and SaaS companies, I realized something: the most valuable work isn’t just keeping systems running. It's accelerating how quickly you learn what works and what doesn’t. That realization is what drew me to Growth Engineering.
It’s the intersection of product, data, automation, and creativity. Small experiments can unlock outsized results.
What I’ve Been Working On:
✅ Building landing pages and onboarding flows with HubSpot, Framer, and Lovable
✅ Prototyping and testing ideas in Figma
✅ Tracking funnel friction and user behavior with PostHog and Firebase A/B Testing
✅ Running lifecycle email experiments in HubSpot (also familiar with Brevo, ActiveCampaign, and Mailchimp)
✅ Exploring SEO and demand capture using Ahrefs and Google Keyword Planner
✅ Studying PLG strategies via ProductLed (PLG Fundamentals completed, PLG Certified in progress)
This is part of my ongoing shift from security and infrastructure to growth and experimentation.
I’m sharing this publicly to stay accountable, iterate in the open, and connect with others on a similar path.
If you’re working in Growth, Product, or PLG, let’s swap notes.
Drop me a message, comment, or link to your own journey.