From Security to Growth Engineering

Why Growth?

After 10+ years building secure, scalable systems for fintech and SaaS companies, I realized something: the most valuable work isn’t just keeping systems safe, it’s accelerating how quickly you learn what works and what doesn’t.

That realization pulled me from defense to design, from protecting systems to engineering growth systems that learn, adapt, and scale themselves.

Growth Engineering, to me, is the intersection of product, data, automation, and creativity. Small, structured experiments can unlock outsized results when they’re built on secure, automated foundations.

What I’ve Been Working On:

✅ Building landing pages and onboarding flows with HubSpot, Framer, and Lovable
✅ Prototyping and testing ideas in Figma
✅ Tracking funnel friction and user behavior with PostHog and Firebase A/B Testing
✅ Running lifecycle email experiments in HubSpot (also familiar with Brevo, ActiveCampaign, and Mailchimp)
✅ Exploring SEO and demand capture using Ahrefs and Google Keyword Planner
✅ Studying PLG strategies via ProductLed (PLG Fundamentals completed, PLG Certified in progress)

This shift, from security and infrastructure to growth and experimentation, led me to something deeper: a framework for building secure, automated businesses that scale without chaos.

I call it FounderOS.
It’s about designing systems that work for you, combining security, automation, and growth into a single, repeatable process.

I’m sharing this journey publicly to stay accountable, iterate in the open, and connect with others doing the same.

If you’re working in Growth, Product, or PLG, let’s swap notes.
Drop me a message, comment, or link to your own journey.

Update

This post marks the starting point of FounderOS, my ongoing work to bridge security, automation, and growth. Subscribe if you’d like to learn how to build systems that grow themselves, securely.